Quality Tourism Framework
Accreditation that supports better business

Build a stronger tourism business and give visitors more confidence to book with you through Quality Tourism Accreditation.

Quality Tourism Accreditation helps your business showcase a commitment to great customer service, safe and professional business practices, and high-quality visitor experiences. It’s a nationally recognised program that not only helps your business stand out, but also provides practical tools and guidance to help improve day-to-day operations and strengthen your business for the future.

Through the accreditation process, your business can review current practices, identify opportunities for improvement and work towards recognised industry standards across customer experience, safety and business management.

Being recognised as a Quality Tourism Accredited Business helps build trust with visitors, industry and partners, while connecting you to a national network of more than 6,000 accredited tourism businesses across Australia.

Businesses can begin their accreditation journey at any time through the Quality Tourism Australia portal.

Why operators choose accreditation

Hear how tourism operators are using Quality Tourism Accreditation to strengthen their businesses, build visitor trust and stand out for all the right reasons.
 
Discover why operators see accreditation as more than just a badge – it’s an investment in their business future.
Start your accreditation pathway

Your journey through Quality Tourism Accreditation begins with the Sustainable Tourism accreditation level. This is the essential first step and is required before you can access other accreditation programs.

Sustainable Tourism program
Continue your accreditation pathway

Once your business completes Sustainable Tourism accreditation, you can expand your knowledge and reputation by completing specialised accreditation programs.

Accessible Tourism program
Camp and Adventure Accreditation program
Connecting to Culture Toolkit
Risk Management program
Star Ratings program
Tourism Emissions Reduction program

What does the process involve?

You can register for the accreditation program via the Quality Tourism Framework online portal. Once your business is registered, the below diagram illustrates the accreditation process and the steps taken to becoming a Quality Tourism Accredited Business.

Register online through the QTF portal. QTIC will be in touch with a quote

Pay the registration fee. You will receive confirmation once payment is received

Complete your application in the QTF online portal and click 'submit'

QTIC's Accreditation Team will review your application

Given all requirements are satisfied, accreditation is granted

A site visit will be conducted within 12 months

Enjoy the benefits of being a Quality Tourism Accredited Business

Accreditation increases the credibility, competitiveness and reputation of your business. Each additional accreditation module comes with its own suite of valuable benefits and sets your business apart as a nationally recognised leader in niche markets.

Access the free eLearning Hub!

As a Quality Tourism Accredited business, you’ll have exclusive access to a library of free online training courses. Providing you and your team with practical and flexible learning opportunities. 

Get in touch

Want to better understand Quality Tourism Accreditation and your eligibility? Contact our Accreditation Team at [email protected] or send us a message through our contact page.