Build a stronger tourism business and give visitors more confidence to book with you through Quality Tourism Accreditation.
Quality Tourism Accreditation helps your business showcase a commitment to great customer service, safe and professional business practices, and high-quality visitor experiences. It’s a nationally recognised program that not only helps your business stand out, but also provides practical tools and guidance to help improve day-to-day operations and strengthen your business for the future.
Through the accreditation process, your business can review current practices, identify opportunities for improvement and work towards recognised industry standards across customer experience, safety and business management.
Being recognised as a Quality Tourism Accredited Business helps build trust with visitors, industry and partners, while connecting you to a national network of more than 6,000 accredited tourism businesses across Australia.
Businesses can begin their accreditation journey at any time through the Quality Tourism Australia portal.
Why operators choose accreditation
Your journey through Quality Tourism Accreditation begins with the Sustainable Tourism accreditation level. This is the essential first step and is required before you can access other accreditation programs.
Once your business completes Sustainable Tourism accreditation, you can expand your knowledge and reputation by completing specialised accreditation programs.
What does the process involve?
You can register for the accreditation program via the Quality Tourism Framework online portal. Once your business is registered, the below diagram illustrates the accreditation process and the steps taken to becoming a Quality Tourism Accredited Business.

Register online through the QTF portal. QTIC will be in touch with a quote

Pay the registration fee. You will receive confirmation once payment is received

Complete your application in the QTF online portal and click 'submit'

QTIC's Accreditation Team will review your application

Given all requirements are satisfied, accreditation is granted

A site visit will be conducted within 12 months
Enjoy the benefits of being a Quality Tourism Accredited Business
Accreditation increases the credibility, competitiveness and reputation of your business. Each additional accreditation module comes with its own suite of valuable benefits and sets your business apart as a nationally recognised leader in niche markets.
- Join a national network of over 6,000 Quality Tourism Businesses and increase your business reputation.
- Recognition for points in Tourism and Events Queensland’s Best of Queensland Experiences Program.
- Receive free access to a personalised ReviewPro online dashboard. The dashboard allows your business to seamlessly manage guest reviews across all major online review systems and social media platforms in one easy-to-use location.
- License to display accreditation badges, which you can use within your business's own marketing channels.
- Increase business visibility with a free listing on starratings.com.au or trustthetick.com.au – both listings support direct guest bookings.
- Recognition of your business’s accreditation through the Australian Tourism Data Warehouse.
As a Quality Tourism Accredited business, you’ll have exclusive access to a library of free online training courses. Providing you and your team with practical and flexible learning opportunities.
Get in touch
Want to better understand Quality Tourism Accreditation and your eligibility? Contact our Accreditation Team at [email protected] or send us a message through our contact page.