Queensland Tourism Workforce Crisis Resilience and Recovery Strategy
The COVID-19 pandemic has had unprecedented impacts on Queensland’s tourism industry, and this has become evident in a range of workforce challenges. Funded by the Queensland Government’s Advance Queensland scheme, this project seeks to find strategies for recovery and resilience through extensive consultation with three industry groups: employees, operators/senior managers, and stakeholders to support a staged recovery from the COVID-19 pandemic impacts and to develop workforce resilience and recovery strategies to weather future external shocks via a Queensland Tourism Workforce Strategy V2: A crisis resilience and recovery plan. The three-year project is led by Dr Richard Robinson, of The University of Queensland, in partnership with QTIC. 
2023 - Year Three Outputs
- Queensland Tourism Workforce Resilience & Recovery Project - Regional Consultation Workshops and National Survey: In this sixth and final report of the project we summarise both the national survey focusing on employee, organisational and sectoral resilience as compared to 2021 and 2022, and in-region consultations revealing persistent structural labour market challenges.
- Queensland Tourism Workforce Crisis Resilience & Recovery Strategy: The University of Queensland and QTIC are proud to present the Final Queensland Tourism Workforce Crisis Recovery and Resilience Strategy. We recommend this resource to workers, operators and stakeholders.
- WEBINAR: Queensland Tourism Workforce Crisis Resilience & Recovery Strategy: A webinar summarising the findings and recommended actions from QTIC and The University of Queensland, there were developed from consultations with industry.
Strategy Flyers
QTIC and the University of Queensland are proud to present the Final Queensland Tourism Workforce Crisis Recovery and Resilience Strategy. This user-friendly evidence-based toolkit is designed to inform actions that tourism and hospitality workers, operators and stakeholders can adopt to build resilience.
- Employee Resilience Flyer
- Operator Resilience Flyer
- Stakeholder Resilience Flyer
- Destination Workforce Resilience Flyer
- Gold Coast Actions Flyer
- Outback Actions Flyer
- Queensland Country Actions Flyer
- Tropical North Queensland Actions Flyer
- Whitsundays Actions Flyer
- Accommodation Sector Flyer
- Food and Drink Sector Flyer
- Tourism Services Sector Flyer
2022 - Year Two Outputs
- Queensland Tourism Workforce Crisis Resilience & Recovery Project - Volunteers (December 2022): In this third report we focus on volunteer resilience. The study finds that different factors predict tourism volunteer resilience to that of paid employees, but that their wellbeing during the COVID-19 crisis was better. The study highlights that volunteers' skills and experience can be better utilised to benefit destinations.
- Queensland Tourism Workforce Crisis Resilience & Recovery Project - Consultations and Survey (December 2022): In this fourth report we focus on employee, organisational and sectoral resilience as compared to 2021, accessibility of crisis-related supports and additional post-COVID labour market challenges.
- Queensland Tourism Workforce Crisis Resilience & Recovery Project - Dyadic Interviews and Lab Study (December 2022): In this last report for 2022 our focus turns to giving voice to the employee; a series of in-depth interviews with tourism industry 'COVID leavers' and a lab study exploring emotional and behavioural responses to frontline conditions amid-COVID.
- Queensland Tourism Workforce Recovery Strategy Webinar (February 2022): A webinar summarising the findings and recommended actions from QTIC and The University of Queensland, that were developed from consultations with industry.
2021 - Year One Outputs
- Queensland Tourism Workforce Crisis Resilience & Recovery Project (September 2021): In partnership with the University of Queensland, we investigated the resilience factors and impacts of COVID-19 on the tourism workforce, in five regions across Queensland: Whitsundays, Tropical North Queensland, Gold Coast, Southern Queensland Country, and Outback Queensland.
- Queensland Tourism Workforce Crisis Resilience & Recovery Project (November 2021): A nationwide survey of the tourism workforce was administered to understand employee and organisational resilience factors, the impact of various policy interventions, and differences across regions and industry sectors.
- Queensland Tourism Workforce Recovery Strategy Webinar (November 2021): A webinar summarising the findings and recommended actions from QTIC and The University of Queensland, that were developed from consultations with industry.
2023 Research Reports
2021 Research Reports
2019 Research Reports
2018 Research Reports
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Building a resilient tourism industry: Queensland climate change response plan (May 2018): In partnership with Griffith Institute for Tourism and the Department of Environment and Science, we developed the first industry-led climate adaptation plan. The plan considers all tourism stakeholders' role in building resilience and adapting to our changing climate. Climate change is everyone's business, now is the time to act
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Travelling with Cryptocurrency: A guide for Queensland tourism stakeholders (May 2018): Students from the University of Queensland have developed a cryptocurrency 101 for the tourism industry. Learn what crypto is, how it can be used and the opportunities it brings to the industry.
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Marketing Expenditure of the Queensland Tourism Industry (April 2018): Students from Griffith University volunteered under the work experience program to examine the marketing expenditure of tourism and hospitality businesses in Queensland. The results indicate that in the year 2016-17, private tourism businesses in Queensland spent on average $50,207 on marketing. The total expenditure is estimated at $270 million with large tourism businesses contributing 23% to the total marketing expenditure, even though they only account for 7% of the total industry. Half of the expenditure was dedicated to online and print advertising while television and radio received the least funding allocation.
2017 Research Reports
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Report for the Department of Education and Training - Chef shortage: Industry consultation (December 2017): More than fifty participants from the hospitality industry joined us to discuss the challenges associated with attracting and retaining chefs. This report, presented to the Department of Employment, Small Business and Training, summarises the key issues and opportunities identified in through this process.