If your business uses terms like “sustainable”, “eco-friendly” or “green” in your marketing, there’s an important regulatory change coming.

From September 2026, new European consumer protection rules will require environmental claims to be clearly evidenced and supported by recognised third-party verification. These rules apply to any business marketing to European consumers, including Queensland tourism operators.

Join QTIC and EarthCheck for a practical discussion to help tourism businesses understand what these changes mean and the steps they can take to prepare.

We are pleased to welcome Stewart Moore, CEO and Founder of EarthCheck, alongside QTIC CEO Natassia Wheeler, with additional speakers to be announced.

During the session we will cover:

• What the new rules mean for Queensland tourism operators
• The types of environmental claims that may create risk for your business
• How to review your website, social media and marketing materials
• The role of evidence, certification and third-party verification
• Practical steps you can take now to prepare your business

Whether you are already promoting environmental initiatives or simply want to ensure your marketing is future-ready, this webinar will provide practical guidance to help you communicate with confidence in an evolving marketplace.