Now is Queensland’s time to take advantage of global opportunities and create a sustainable future for the industry. In 2012, at the inaugural DestinationQ forum, industry discussed the challenges of future-proofing industry structures and creating innovative and sustainable solutions for industry development, capability and capacity building and marketing. Feedback from the industry indicates that there are opportunities to find new ways to work together to suit a dynamic and ever evolving environment. Traditional membership models have been identified as overcomplicated and current resources, including government investment, for collaborative work may not provide the sufficient means to maintain Queensland’s competitive edge.  Since the inaugural DestiantionQ, the Queensland Tourism Industry Council (QTIC) board has committed to exploring the opportunities and strategies that can help address these issues. The board has been working with the objective of “enhancing the tourism industry’s competitiveness, maximising efficiencies and capitalising on our unique natural assets in order to position tourism as the key economic driver for Queensland and therefore future proofing the industry”.  
As part of this strategy, QTIC invites you to sign-up to your nearest Transformation Forum to have your say on how we can achieve the best outcome for the industry. Have your say on how the Queensland tourism industry can take advantage on the opportunities that lie ahead. These forums will take a critical look at the industry, what the future of tourism networks in Queensland may look like and the mechanism for resourcing these. Nine forums will be held across the state, independently facilitated by EarthCheck’s Mark Olsen. The feedback from your discussions will be provided to an independently led consultative committee that will provide the QTIC board with recommendations and strategies with a set of key recommendations and strategies that can guide the path forward.


Facilitated by Mark Olsen, General Manager of Consulting, Earthcheck

Mark is a 20-year veteran of the tourism and hospitality industry. Starting his career doing room service, washing dishes and carrying bags, Mark now works with some of the leading tourism corporations and destinations worldwide, providing advice on sustainable business practices, workforce development, strategic planning and market feasibility, investment attraction, risk management and experience development.
Since 2008, Mark has been the General Manager of Consulting for EarthCheck – Australia’s longest running dedicated tourism consulting firm servicing clients in over 70 countries.
Prior to joining EarthCheck, Mark had eight years with Tourism and Events Queensland in a number of senior positions including Regional Director, Destination Management.  During his tenure at Tourism and Events Queensland, Mark managed a number of ‘experience’ portfolios including drive tourism, cruise shipping, Bed and Breakfast and Education tourism.  
Key Information
Please register your attendance for the online webinar here 
If you or someone in the industry missed us out in region, still have your say by attending our online industry forum.
For further information in regarding the forums please contact Natasha Cox, 07 3236 1445 or email
* Please make sure you fill out our questionnaire prior to attending the webinar. Please click here to access