The Accessibility self-assessment module

 



The Accessibility self-assessment module joins the suite of best practice programs under the national Quality Tourism Framework. 

Developed by the Australian Tourism Industry Council (ATIC) in consultation with leading accessible tourism experts, TravAbility, the Accessibility self-assessment module aims to help businesses evaluate how inclusive their experience offering is for people with a disability. 

The module will be available via the Quality Tourism Framework online dashboard and aims to increase visibility of accessible experiences and encourage tourism businesses to make adjustments that will accommodate more visitors of all abilities. 

We hope for a future where people of all abilities can actively engage in tourism activities with as much freedom and enjoyment as any other traveller. Living with a disability does not limit a person's sense of adventure, after all. 
 

The Accessibility self-assessment module explores provisions across a range of disability categories, including: 

  • Limited mobility 

  • Wheelchairs and scooters 

  • Low Vision 

  • Low hearing 

  • Cognitive impairment/autism 

  • Allergies and intolerances 
     

The process: 

The application will take you through a self-assessment process to identify the accessible features available to your guests.  

On completion you will receive two reports: 

  • An internal report designed to help you identify improvements that will make your experience more accessible. 

  • An Accessibility Guide tailored for your business, highlighting the provisions you have in place. This report can be shared with potential guests to help them make informed choices about their travel.  

Businesses that complete the module and address all essential criteria in a disability category will receive a category specific Accessible Tourism badge to use on their website and in promotional material. 
 

The Accessible Tourism badges: 



 

Am I eligible to apply?

Businesses with formal accreditation through the Star Ratings or Quality Tourism Accreditation (QTAB) programs can register and commence the Accessibility self-assessment at any time via the online portal. 

To receive the Accessibility badges, businesses that are not yet formally accredited through a program under the Quality Tourism Framework will need to become formally accredited through either of the above standards, which involves completion of the QTAB business standard.  

The QTAB business standard involves provision of information in the following areas: 

  • Compliance with both business and industry-specific regulations 

  • Adherence to industry sector standards and codes of practice 

  • Risk management procedures and training 

  • Business and marketing planning 

  • Human resources management policy and procedures 

  • Customer service policy and procedures 

  • Environmental management policies and procedures 
     

What are the benefits?

Inclusive tourism is an important issue for our industry. When seeking accommodation and experiences, the ability of one member of a travel party can ultimately decide what the entire party does and where they stay.  

There are a number of Australians with a disability (and also carers) who are not travelling but would likely travel with certain industry improvements to accommodations, transport and current technologies. 

The estimated potential of Australia’s accessible tourism market is $735 million. When a travel party is factored in, this estimate comes to $1.8 billion.  

  • BROADEN YOUR MARKET: Improving the accessibility of your services and making these features known in your marketing will open your business to a broader and more inclusive market, growing your revenue potential. 

  • VISIBILITY: When you have met all essential criteria within a category and your self-assessment has been reviewed by our assessor, you will receive license to display the Accessibility badge in your marketing, making your experience easier to identify as an accessible product. 

  • SETTING A PRECEDENT: By actively making accessible adjustments to your business and sharing your efforts widely in your booking information you're helping to normalise dialogue around accessibility, fostering open-mindedness and contributing to positive change. 
 

How much does it cost?

The Accessibility self-assessment module is valued at $100pa for businesses that hold formal accreditation through a QTF program (Star Ratings and Quality Tourism Accredited Businesses). QTIC is offering the first year free to existing Star Ratings and Quality Tourism Accredited Businesses (QTAB). 

For businesses not already formally accredited under the Quality Tourism Framework programs, annual fees are based on the number of full-time equivalent persons working within the organisation, whether employed as staff or through a contract arrangement, including owner operators. This calculation takes in the seasonal peaks and troughs of your annual operations. Volunteers and other unpaid workers are not included in your calculation. The $100 annual fee for the Accessibility self-assessment module will be charged on top of your annual accreditation fee. 
 

How do I register?

To register for the Accessibility self-assessment module, you will need to have an account in the  Quality Tourism Australia portal. You can create one here

Businesses that are already formally accredited through the QTAB or Star Ratings programs can log into their Quality Tourism dashboard and register for the module at any time.

Download the full guide to the Accessibility self-assessment module here.

To discuss the Accessibility self-assessment module with our Program Manager, please contact: accreditation@qtic.com.au or call 07 3238 1969 
 

You can find more resources on accessible tourism here: 

Accessible Tourism in Queensland and Victoria (2018):
https://www.tra.gov.au/Archive-TRA-Old-site/Research/View-all-publications/All-Publications/Destination-Visitor-Survey-results/Strategic-regional-research-reports/accessible-tourism-victoria-queensland  

Inclusive Tourism - Making your business more accessible and inclusive (2016-20):
https://www.publications.qld.gov.au/dataset/inclusive-tourism/resource/6edc79fe-36ff-4cb1-a8e2-6ca2658d0be7  

UNWTO Inclusive Recovery Guide: Sociocultural impacts of COVID-19 – Persons with disabilities: 
https://www.e-unwto.org/doi/epdf/10.18111/9789284422296