QTIC is committed to helping drive improvement and professionalism in the Queensland tourism industry through Quality Tourism Accreditation, which is part of the Quality Tourism Framework and is governed by the Australian Tourism Industry Council (ATIC).
Quality Tourism Accreditation, previously known as ATAP, is a business development program based on quality assurance principles and best practice management. It applies to tourism businesses of any nature. Quality Tourism Accredited Businesses are recognised as professional, ethical and reliable operators, which deliver high quality tourism experiences.
The program documents your business practices and procedures, so it performs as a useful business development tool that supports reliability, consistency and predictability in the operation of your business. In turn, this brings quality assurance, improved customer service and satisfaction, and supports the long-term sustainability of your business.
What does the process involve?
The program addresses many of the issues that are covered in the development of a business plan but focuses on those key elements that are part of the day to day function of any tourism operation. The process encourages you to plan how your business will function and check customer expectations are being met.
The Accreditation involves completion of information in the following areas:
Compliance with both business and industry-specific regulations
Adherence to industry sector standards and codes of practice
Risk management procedures and training
Business and marketing plans
Human resources management policy and procedures
Customer service policy and procedures
Environmental management policies and procedures
The application process involves completing an online self-assessment module, which is then subject to assessment and approval by our internal assessors. You will have an Assurance Site Visit within 12-months of your approval to verify your compliance with the program. Subsequent Assurance Site Visits will occur every three years and all Assurance Site Visits are completed by a third party.
What are the benefits?
In addition to receiving increased credibility, competitiveness and reputation, Quality Tourism Accredited properties enjoy a range of valuable benefits to their business:
The property is licensed to use the Quality Tourism Accreditation branding in their marketing material, providing a competitive marketing advantage and increased consumer confidence
Receive a FREE property listing on trustthetick.com.au, which supports direct guest bookings
Be eligible for entry into the Queensland Tourism Awards
The business tools and templated embedded in the program assist in best practice management
Use the accreditation’s business development processes to identify and establish goals for ongoing improvement
- Receive a site assessment visit every three years to verify your Quality Tourism Accreditation standard
- Eligibility to enter into the Queensland Tourism Awards
- Recognition of your accreditation on your listing with the Australian Tourism Data Warehouse
- Recognition for points in Tourism & Events Queensland's Best of Queensland Experiences Program
- Inclusion in the Australian Tourism Industry Council’s (ATIC) national advertising campaigns to promote Quality Tourism Accredited properties
- Your own free reputation management dashboard with ReviewPro, where you can manage all of your online reviews in the one place
What kind of business is eligible?
The Quality Tourism Accreditation is suitable for all businesses with active operations in the tourism industry. It applies to tourism businesses of any nature, including (but not limited to):
Regional or local tourism organisations
If you’re unsure about your eligibility or whether your business is better suited to the Star Ratings program, get in touch with our Accreditation Project Officer to discuss your options and ensure you’ll receive the most value for your business.
What does the process involve?
To register, visit online.qualitytourismaustralia.com
If you would like further information on the program, or have questions about the process or your eligibility, please contact our Accreditation Project Officer: firstname.lastname@example.org
How much does it cost?
Annual fees are based on the number of annual full-time equivalent persons working within the organisation, whether employed as staff or through a contract arrangement, including owner operator. This calculation takes in the seasonal peaks and troughs of your annual operations. Volunteers and other unpaid workers are not included in your calculation.
Already a QTIC Member?
QTIC Members are eligible for discounts on the QTF Accreditation programs:
QTIC Supporter: Receive 10% OFF standard fees
QTIC Advocate: Receive 25% OFF standard fees
QTIC Champion: Receive 1 FREE accreditation listing
Contact our Accreditation Project Officer for a quote: email@example.com
How long does the application take to complete?
Once you have all the necessary documentation at hand, the application process can take as little as an hour to two to complete. However, you can also save your progress and return to your application at any time.
From the time of registration, you will have a maximum of three (3) months to complete the application.
- If you are unable to complete the application within the time frame, a written request for an extension is required.
- If no extension has been granted and the application is not completed within the three (3) month timeframe, your fees will be forfeited.
Camp and Adventure Accreditation
This additional accreditation module is designed for any business that works with the camp and/or adventure activity industries.
That the camping or outdoor experience is conducted in an appropriate manner
That there are clear procedures for supervising campers and administering bookings
That proper planning has been done to manage emergencies that should arise, adhering to the Adventure Activity Standards (AAS)
That engagement with the appropriate authorities (e.g. for infrastructure, food handling, equipment maintenance) has been undertaken
The Camp and Adventure module is available as an addition to Quality Tourism Accreditation and is not sold separately. Additional fees are required for participation.
Want more information?
Quality Tourism Accreditation testimonials
“Qantas Founders Museum has been accredited through the Quality Tourism Accreditation Program (ATAP) for over five years and continues to find the accreditation program beneficial to our business. Qualifying and the continued renewing of our ATAP accreditation enables Qantas Founder Museum to review all aspects of its business, identify areas for improvement, ensure the quality of the product offered and encourage constant development of new experiences. This process ensures the Museum maintains its position as a Major Tourist attraction in Queensland.”
Qantas Founders Outback Museum | Longreach, Outback QLD