QTIC is committed to helping drive improvement and professionalism in the Queensland tourism industry through Quality Tourism Accreditation, which is part of the Quality Tourism Framework and is governed by the Australian Tourism Industry Council (ATIC).
Quality Tourism Accreditation, previously known as ATAP, is a business development program based on quality assurance principles and best practice management. It applies to tourism businesses of any nature. Quality Tourism Accredited Businesses are recognised as professional, ethical and reliable operators, which deliver high quality tourism experiences.
The program documents your business practices and procedures, so it performs as a useful business development tool that supports reliability, consistency and predictability in the operation of your business. In turn, this brings quality assurance, improved customer service and satisfaction, and supports the long-term sustainability of your business.
The program addresses many of the issues that are covered in the development of a business plan but focuses on those key elements that are part of the day to day function of any tourism operation. The process encourages you to plan how your business will function and check customer expectations are being met.
The Accreditation involves completion of information in the following areas:
Compliance with both business and industry-specific regulations
Adherence to industry sector standards and codes of practice
Risk management procedures and training
Business and marketing plans
Human resources management policy and procedures
Customer service policy and procedures
Environmental management policies and procedures
In addition to receiving increased credibility, competitiveness and reputation, Quality Tourism Accredited properties enjoy a range of valuable benefits to their business:
The property is licensed to use the Quality Tourism Accreditation branding in their marketing material, providing a competitive marketing advantage and increased consumer confidence
Receive a FREE property listing on trustthetick.com.au, which supports direct guest bookings
Be eligible for entry into the Queensland Tourism Awards and receive a $100 discount off awards submission reviews
The business tools and templated embedded in the program assist in best practice management
Use the accreditation’s business development processes to identify and establish goals for ongoing improvement
Receive a site assessment visit every three years to verify your Quality Tourism Accreditation standard
Inclusion in the Australian Tourism Industry Council’s (ATIC) national advertising campaigns to promote Quality Tourism Accredited properties
Regional or local tourism organisations
This additional accreditation module is designed for any business that works with the camp and/or adventure activity industries.
That the camping or outdoor experience is conducted in an appropriate manner
That there are clear procedures for supervising campers and administering bookings
That proper planning has been done to manage emergencies that should arise, adhering to the Adventure Activity Standards (AAS)
That engagement with the appropriate authorities (e.g. for infrastructure, food handling, equipment maintenance) has been undertaken