Star Ratings are an internationally recognized symbol for quality accommodation standards, used in more than 70 countries around the world. Star Ratings are determined by a suite of more than 200 criteria that have been ranked by Australian travelers according to what’s important to them, reflecting the cleanliness, quality and condition of guest facilities.
The program works to safeguard against ‘self-ratings’; which occur when properties assign their own star rating by assessing their own quality standards. Self-ratings are not calculated according to a consistent or reliable standard and are not verified by an independent body. The Star symbol is a registered trademark, which means only Star Rated licensees can display star ratings and unlicensed properties displaying star ratings are in breach of trademark practices.
Properties receive a rating of up to five (5) stars, calculated according to standards across three key assessment areas:
Quality and condition
Facilities and services
Star Ratings are awarded to accommodation providers across six categories. Criteria can vary between categories. The six categories include:
Hotels: All rooms have bathroom access and all bedding and bathroom requirements are included. Property representatives, or management are available 24/7.
Motels: All rooms have a private ensuite and all bedding and bathroom requirements are included. Rooms have access to parking and property representatives, or management are available 24/7.
Serviced apartments: Serviced and contained apartment accommodation with daily housekeeping and property representatives or management are available 24/7. Apartments have private bathroom and kitchen facilities and all bedding and bathroom requirements are included.
Hosted Accommodation: Hosted accommodation where a resident host/manager interacts with guests throughout their stay, includes breakfast and all bedding and bathroom requirements. Can include B&Bs and glamping experiences.
Caravan-Holiday parks: Caravan and holiday parks with shower and toilet facilities and property representatives or management available 24/7
Self Catering accommodation: Self-catered accommodation facilities with complete bathroom and kitchen facilities and property representatives or management available 24/7
In addition to receiving increased credibility, competitiveness and reputation, Star Ratings accredited properties enjoy a range of valuable benefits to their business:
The property is licensed to use the registered Star Ratings trademarks in their marketing material
Receive a FREE property listing on starratings.com.au and trustthetick.com.au, both of which support direct guest bookings
Be eligible for entry into the Queensland Tourism Awards and receive a $100 discount off awards submission reviews
Receive access to your own FREE ReviewPro dashboard, allowing you to collate and manage all of your guest reviews in one place. Receive an exclusive Traveler’s Rating which incorporates a guest review score into your Star Rating
Use the accreditation’s business development processes to identify and establish goals for ongoing improvement
Receive a site assessment visit every three years to verify your Star Rating standard and reflect best practice for soft and hard refurbishments
Inclusion in Tourism and Events Queensland’s ‘Best of Queensland’ campaign
Inclusion in the Australian Tourism Industry Council’s (ATIC) national advertising campaigns to promote Star Rated properties
Entry into the annual Gold List of Australian Accommodation, curated by ATIC