2018, a year of great opportunity for tourism!

A message from QTIC's Chief Executive Daniel Gschwind

We hope you had a busy and wonderful festive season and spent enjoyable time with family and friends over Christmas and New Year. 

Apart from taking time out, QTIC had an opportunity last week to be part of the speaking program during the Woodford Folk Festival during a series of talks about the Great Barrier Reef.  With 2018 declared the International Year of the Reef by the International Coral Reef Inititative, it was a very appropriate forum for us to highlight the importance and commitment of the tourism industry in protecting and showcasing the Reef, with other speakers like Peter Gash from Lady Elliot Island, Russell Reichelt from GBRMPA and Fannie Douvere from UNESCO. The Reef program was organised by the our colleagues of the Great Barrier Reef Foundation and the Woodford Folk Festival (an iconic Queensland event!). 

The QTIC office is officially open for business again as of today and the team is busy with a number of projects, including research into the tourism industry's spend on marketing activities. QTIC is working with Griffith University to gauge the marketing investment of the private sector to make sure we accurately understand what goes into driving our domestic and international demand.  We are asking our members to complete the following short survey:

We look forward to rolling out an exciting events calendar in 2018, kicking off with an industry breakfast with a very important guest, the re-appointed Minister for Innovation, Minister for Tourism Industry Development, and Minister for the Commonwealth Games Kate Jones.  Her role as one of the four key economic portfolio Ministers in the inner Cabinet is a historic acknowledgment of the importance of our industry within government.  We are very pleased to be able to welcome Minister Jones to give us an outlook on the next term of government from her portfolios’ perspective. Ticketing and event details will be released next week. For an overview of upcoming QTIC events, click here

To put you into a very positive mood for the start of the year, I encourage you to read this short article by Dr. Peter Tarlow, Tourism and More,  reminding us of some of the values that make our industry quite special, even in the face of occasional adversity.  Click here to view the full article.

The article also contains a few common sense hints worth repeating:  

  • In a world filled with stress, it is more important than ever that travel and tourism professionals enjoy what they do
  • Customer service is essential no matter what the crisis
  • Develop and know how to use a communications plan
  • Be honest in your marketing 
  • Manage perceptions and enjoy what you do! 

2018 promises to be a momentous year for tourism in Queensland with our largest ever event, the Gold Coast Commonwealth Games to be held in April and our state to reach the milestone of being home to five million people later in the year.  We are excited at the prospect  of a number of new hotels, attractions and products to come online and more new works to begin as part of the pipeline of $14 billion of tourism infrastructure projects across the state. 

QTIC remains commitment to our members and the Queensland tourism industry at large and we look forward to working with you throughout 2018. 

Daniel Gschwind
Chief Executive
Queensland Tourism Industry Council 

@thattourismguy I I 0419 219 795