For the first time, the group will not only include representatives from the 13 regional tourism organisations throughout the state but will also incorporate Tourism and Events Queensland, the Department of Innovation and Tourism Industry Development, the Queensland Tourism Industry Council and the Local Government Association of Queensland.
Chair of the new tourism group Simon Latchford said the purpose of the change was to ensure a collegiate and transparent approach.
“We want to work together in partnership to identify and collaborate on marketing, industry development and aviation opportunities that can connect and benefit Queensland regions.
“We are stronger as one united group and want to bolster our efforts to attract more visitors and improve the overall performance of the Queensland tourism industry. This will make a positive difference,” added Mr Latchford.
Tourism Industry Development Minister Kate Jones welcomed the announcement.
“With floods, fires and now the coronavirus, operators right throughout the state have had a tough time in recent months. It’s more important than ever before that we work together to grow this industry,” she said.
“One in 10 Queenslanders are employed in the tourism industry in our state. It’s crucial that we work collaboratively to safeguard these jobs.
“That’s why as a government, we’ve restored the $188 million cut by the LNP and invested more in tourism than any government in Queensland’s history – because we know how important this industry is to Queensland’s future.”
Meetings will be held monthly with the first meeting of the group held today to plan future initiatives and joint activity.
Chief Executive Officer
Visit Sunshine Coast
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