The Queensland Government is backing an international wine tourism campaign with a top-up to the state’s proverbial wine-tourism glass.
The investment of $220,000 will support the Queensland Wine Industry Association’s (QWIA) pace-setting campaign to showcase the state’s award-winning wines to international visitors.
Tourism Industry Development Minister Kate Jones said the government recognised the wine industry’s big contribution in supporting Queensland’s growing tourism sector.
“We have a fast growing wine ind1000ustry with great potential to lure more visitors to our state who are keen to experience Queensland’s stand-out foods and beverages,” she said.
Ms Jones also said the grant would help Queensland wineries, the majority of which are family-owned businesses, to promote their ‘cellar door’ experiences.
Queensland Tourism Industry Council Chief Executive Daniel Gschwind told the Sunday Mail the Queensland wine industry was “a very worthwhile investment”.
“It gives the opportunity to develop tourism experiences that connect with wine and culinary experiences,” he said.
“The wine industry has matured to a level where it’s recognised nationally and internationally.”
Sirromet Wines General Manager Rod Hill said the government’s support would help to create jobs for Queenslanders.
“It’s really good to see the Queensland Government investing in the Wine Tourism industry,” he said.
“This investment will grow Queensland wine exposure see more visitors to our wine centres, increased wine sales and importantly grow jobs and training opportunities for our wine regions.”
QWIA secretary Arwen McGregor said the Queensland wine industry was worth $50 million.
The $220,000 funding will be provided to the QWIA, should the association be successful with its bid for matching federal funding.
PHOTO CREDIT: Tourism and Events Queensland