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BIG4 Adventure Whitsunday Resort to represent Whitsundays in 30th Annual Queensland Tourism Awards

Multi award-winning BIG4 Adventure Whitsunday Resort will represent the Whitsunday region in the 30th annual Queensland Tourism Awards which recognise the outstanding achievements of the state’s tourism operators.

BIG4 Adventure Whitsunday Resort is among a group of more than 200 other tourism businesses vying for top honours in Queensland’s largest and most prestigious tourism awards program, hosted by the Queensland Tourism Industry Council and proudly presented by Queensland Airports Limited.

This year will mark the 17th consecutive year BIG4 Adventure Whitsunday Resort has entered the Tourist and Caravan Parks category.

The highly successful tourism business has won a total of five Queensland Tourism Awards, eight finalist accolades and won the Gold Award as Australia’s best Tourist and Caravan Park in the 2012 Australian Tourism Awards.           

BIG4 Adventure Whitsunday Resort co-owner and operator Naomi McKinnon said the business values the opportunity to be involved in the Queensland Tourism Awards.

“The entry process for the Queensland Tourism Awards provides a wonderful opportunity to benchmark ourselves against our peers and scrutinise our business operations and marketing on a holistic level,” Mrs McKinnon said.

“In essence, our Queensland Tourism Award submission is an annual review of our business plan which we then share with all our staff as it also provides them with a sense of involvement and empowerment in their contribution to our overall business.

“We wholeheartedly believe that committed staff are the key to the overall success of any business.

“For any other tourism businesses contemplating whether to enter the awards or not, we respond with an unequivocal ‘Yes!’

“Preparing a submission for the Queensland Tourism Awards provides an overall sense of satisfaction and purpose which is well worth the effort.”

Entrants in this year’s 30th anniversary Queensland Tourism Awards range from as far afield as northern l Queensland near the Northern Territory border, through to offshore operations located on some of Queensland’s coastal islands.

QTIC Chief Executive Daniel Gschwind said the 30th annual Queensland Tourism Awards will reflect on the history, milestones and colourful characters that have helped shape the state’s tourism industry.

“Travel and tourism have played a critical role in Queensland’s economic development over the past three decades since the inaugural Queensland Tourism Awards in 1985,” Mr Gschwind said.

“Today, tourism in Queensland contributes $21 billion in expenditure to the economy and employs 235,000 people. 

“Ours is an industry which touches almost every sector of the community and we will continue to celebrate the social and economic contributions tourism makes to Queensland and Australia.”

Gold, Silver and Bronze winners from 32 Queensland Tourism Awards categories will be announced on Friday 28 November in Brisbane in front of 900 guests at the Royal International Convention Centre. Tickets for the tourism industry’s night of nights will go on sale in September.

Queensland’s Gold Award winners will gain automatic entry into the Australian Tourism Awards and will vie for the national title of “Australia’s best” in February 2015.

The Queensland Tourism Awards are hosted by Queensland Tourism Industry Council and presented in partnership with Tourism and Events Queensland and the Queensland Government.

For more information please visit www.queenslandtourismawards.com.au and follow the latest news and announcements on social media using the Awards hashtag #QTA14 and #QTA30years on:


Note for Media: Images and interviews are available upon request.

 

Media Contacts                               

Celeste Greinke, BBS Communications, 0437 607 303 / cgreinke@bbscommunications.com.au

Joanna Atzori, QTIC Communication Officer, 0403 730 909 / Joanna.Atzori@qtic.com.au