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Queensland Visitor Information Centres promote Indigenous Culture

The Queensland tourism industry has hit a new high with the launch of the Promoting Indigenous Culture through Visitor Information Centres program, assisted by funding provided by the Department of Aboriginal and Torres Strait Islander Partnerships.

Initiated through the joint efforts of QTIC, the Queensland Information Centres Association (QICA) and Visit Queensland (VQ), this program will see local Indigenous culture and their tourism products promoted through the vast network of Visitor Information Centres spread across Queensland.

The pilot program will operate with six Visitor Information Centres before being rolled out to the rest of the network in 2017.

The Visitor Information Centres involved in the initial program are Birdsville, Brisbane Airport, Cunnamulla, Hervey Bay, Kuranda and Redcliffe, representing the diverse environments our visitors travel to and experience.

Key goals of the Promoting Indigenous Culture through Visitor Information Centres program are:

  • Provide a touchpoint for visitors to Queensland wishing to experience our local Indigenous culture
  • Offer a distribution point for the sale and promotion of local Indigenous tourism products
  • Develop guidelines for employment and volunteering of local Indigenous people in Visitor Information Centres  
  • Foster greater relations between Visitor Information Centres, local tourism products and our local Indigenous communities
  • Help build an environment to sustain the promotion of our Indigenous tourism products and assist QTIC reach the goal of seeing 20 new indigenous owned businesses established in Queensland by the year 2020.

At the conclusion of the pilot program the learnings will be shared with the Visitor Information Centre network, Indigenous communities and the wider tourism industry demonstrating how the program can be extended to other visitor centres.

QTIC Chief Executive Daniel Gschwind said Queensland enjoys both Torres Strait Islander and Aboriginal indigenous cultures, giving our state a significant advantage over competitor destinations.

“This program will give greater access to our Indigenous culture for our visitors, and for Indigenous communities it will provide additional opportunities to promote their culture and tourism products to all visitors,” Mr Gschwind said.

“We congratulate the Visitor Information Centre network on their enthusiasm and dedication to maximising opportunities for promotion of Australia’s Indigenous culture.”

During 2015, more than 3 million visitors walked into one of Queensland’s 115 accredited Visitor Information Centres spending a total of $15.32m on tourism products. Tourism is worth $23 billion to the state's economy, it directly and indirectly employs 230,000 Queenslanders and generates $65 million a day in visitor expenditure across the state.

The Queensland Tourism Industry Council, the Queensland Information Centres Association and Visit Queensland wish to acknowledge funding assistance provided by the Department of Aboriginal and Torres Strait Islander Partnerships.  


Media Contacts

Daniel Gschwind, Chief Executive, (07) 3236 1445 / 0419 219 795 / Daniel.Gschwind@qtic.com.au

Joanna Atzori, Communications Manager, (07) 3236 1445 / 0403 730 909 / Joanna.Atzori@qtic.com.au