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Seminar: WeChat - How to Leverage China's Super App

Join ACBC to learn how to use Wechat for your marketing strategy and communication with Chinese clients.  WeChat is now used not only in China but internationally as a tool to communicate with Chinese customers and influencers.  It can be used to promote your brand, purchase and sell goods and services, talk with your friends and family and much more.  Learn about this important communication tool for engaging with China.
 
Who Should Attend
Companies marketing projects, products or services to Chinese clients including education and tourism providers.
 
Topics Covered
  • Overview of We-Chat – different types of accounts and key WeChat functions 
  • How to develop an effective WeChat Marketing Strategy 
  • Select the right account for your needs 
  • Content strategies 
  • WeChat ads 
  • Customer acquisition strategies 
  • Social Media Influencers in China (KOL: Key Opinion Leaders) 
  • Case studies of Wechat marketing campaigns and lessons learnt 
  • Communicating by Wechat – tips for how to use Wechat effectively for personal communication 
Ada Wang - Head of Business Development, Sinorbis
Ada has extensive international business development experience in the Australia-China international trade sector. Ada works closely with clients to tailor market entry plans, traverse language barriers and dissolve the challenges inherent in adapting online marketing strategy to the unique internet ecosystem of China. Prior to joining Sinorbis Ada was the Business Development Manager for DHL eCommerce, managing multi-million-dollar portfolios across retail, education, banking and manufacturing sectors. As a cross-border E-Commerce consultant Ada successfully supported many enterprise-level clients and SME's to develop international online strategies and manage their exporting process. Ada holds a Master’s degree in International Business from the University of Sydney and a Bachelor of Commerce from Tianjin University of Commerce (China). Sinorbis is an international digital marketing group headquartered in Sydney with offices in China.  Sinorbis aims to revolutionize the way western companies and organizations market products and services in China. Clients include Adidas, Sephora, UNSW, UTAS, REA Group and A’kin.
 
Liming Jia - Senior Partner, Tsingpu Resorts
Liming manages marketing and operations at Tsingpu Resorts, a large chain of high end boutique hotels at vacation sites across China established by some of China's most experienced venture capitalists.  From 2010-2014 Liming served as Executive General Manager of Songtsam Lodges, China’s best known chain of boutique lodges. During the establishment of the chain she was responsible for developing the operating model, and managing operations and marketing. Located in North-west Yunnan Songtsam Lodges were built as “destination hotels” inside or next to living villages to allow guests to closely experience the vibrant local culture and rural life. Previously Liming was Production Manager for a number of major media projects conducted by National Geographic and others in China. She also worked in the Beijing Center for Chinese Studies as Senior Expeditions Consultant/Faculty member and was Director of Operations and Business Development at Wild China, a pioneering agency offering high end adventure and educational trips to foreign tourists. 
 
Claire Huang, General Manager, Palazzo Versace Gold Coast
In a career spanning almost two decades with Shangri-La Hotels and Resorts, Claire climbed the ranks to the general manager position after working at a number of hotels across China, in sales and marketing and other operation departments.  She was the general manager of 3 Shangri-La Hotels crossing 3 brands both in China and in Australia.  Claire specializes in all aspects of the hotel sales and marketing, especially in hotel positioning.  Many years of being senior executive has also contributed to her strong entrepreneurship with is fundamental to success of business.
 
 
Contact:  acbc.qld@acbc.com.au or call  07 3835 4765