Partnership opportunities

Tourism in Queensland is a $23 billion industry that sustains 241,000 Queensland jobs. There are few sectors of the community that do not derive a benefit from tourism.

Partnering with Queensland’s peak tourism industry body will expose your business to the state’s business community and complement the values of your corporate brand.

Queensland Tourism Industry Council (QTIC), the peak industry body for tourism in Queensland, is the “The Voice of Tourism”. We represent the interests of the tourism and hospitality industry. We partner with tourism businesses, industry associations and government agencies to deliver the best outcomes for Queensland’s tourism potential.

QTIC understands return on investment is critical which is why we offer a suite of flexible partnership opportunities to enable your business maximum impact in return for your financial or in-kind contribution.

The partnership options listed below will enable you to assess the suitability of these options against your business’s strategic direction and organisational goals.

Why partner with QTIC?

  • Position your organisation as a leading tourism industry supporter
  • Showcase your services and products
  • Maintain and generate new client relationships
  • Connection with industry influencers and decision makers
  • Enhance awareness of your company brand
  • Brand exposure through QTIC website, promotional material and communication
  • Opportunity to network with QTIC members and non-members.

QTIC Corporate Partnership

Corporate partners are invited to have their brand associated with supporting Queensland’s tourism industry and the efforts of QTIC to achieve the best outcomes for our state’s tourism potential.  Your organisation would be seen as an industry leader committed to the ongoing development of tourism in Queensland. Existing and new members can invest in corporate partnership at Gold, Silver or Bronze levels.

Queensland Tourism Awards

The Queensland Tourism Awards are managed and hosted by QTIC. The annual Awards program has been operating for 30 years to acknowledge and celebrate the tourism operators in Queensland that have demonstrated outstanding achievement and contribution to the state's tourism industry.  The Tourism Awards Gala Dinner, attended by more than 900 guests, provides the opportunity to publicly recognise and showcase the state’s finest tourism operators. Various levels of financial and in-kind sponsorship are available for consideration.


VIDEO: Watch a short video of QTA partners discussing the benefits of sponsorship

QTIC Industry Events

We host regular industry events such as networking functions and themed breakfasts and dinners featuring guest speakers and relevant industry representatives. Investment options include financial contribution or in-kind services and/or products.

QTIC Industry Award Programs

In addition to the Queensland Tourism Awards, we operate other programs including the QTIC Prize for Innovation in Tourism for tourism businesses and the Salute to Excellence program for Year 11 and 12 students. Investment options include financial contribution or in-kind services and/or products.

QTIC’s partners and event sponsors are publicised on our website and social media channels, as well as receiving brand exposure during the event through marketing banners, on-screen presentations, printed collateral, gifts/prizes and recognition in speeches.

Let’s talk

QTIC welcomes the opportunity to discuss a tailored partnership package with you and your business. We invite you to contact Brett Kapernick on (07) 3236 1445 or