The Star Ratings program is an internationally recognised quality standard for accommodation, used in over 70 countries. It evaluates the cleanliness, quality, and condition of guest facilities through independent assessment based on industry best practices.
Accredited accommodation providers are awarded an official Star Rating and the exclusive right to display the trademarked Star Ratings symbol, giving consumers confidence in a consistent level of quality.
Ratings are awarded across six accommodation categories: Hotels, Motels, Serviced Apartments, Hosted Accommodation, Caravan Holiday Parks, and Self Catering properties.
What do the Star Ratings mean?
Star Ratings stand for independently reviewed quality standards and are easily defined and identified:
Properties offering luxury in all aspects, with extensive facilities, personalised services, and exceptional design and attention to detail.
Properties delivering a deluxe guest experience with wide-ranging facilities, superior design, and high service standards tailored to discerning guests.
Properties offering above-average amenities, with good quality service, design, and facilities that meet guest expectations.
Properties catering to budget-conscious travellers, offering limited services and facilities to maintain affordable, competitive rates, with extras available on request or for a fee.
Benefits
In addition to receiving increased credibility, competitiveness and reputation, internationally recognised Star Ratings accredited properties enjoy a range of valuable benefits.
- License to use the registered Star Ratings trademarked symbols, which properties can use on their own marketing channels.
- Receive free access to a personalised ReviewPro online dashboard, valued at $1,000 AUD. The dashboard allows properties to manage their reputation and guest reviews across all major online review systems and social media platforms in one online location.
- Recognition for points in Tourism and Events Queensland’s Best of Queensland Experiences Program.
- Recognition of a property’s Star Ratings accreditation through the Australian Tourism Data Warehouse.
- Inclusion of a property within the Australian Tourism Industry Council’s Star Rated properties nationwide advertising campaigns.
- Receive a free property listing on starratings.com.au and on trustthetick.com.au – both listings support direct guest bookings.
What does the process involve?
Star Ratings accreditation applications are completed online. The following diagram demonstrates the accreditation assessment process. As you will see, following your online application, a provisional Star Rating is granted until first site assessment is conducted. Your first site assessment will verify the standards claimed within your application and determine the appropriate Star Rating for your property.
Register online. QTIC will be in touch with a quote
Pay the registration fee. Once payment has been confirmed, you begin your application
Submit your pre-assessment application in the QTF online platform
A provisional Star Rating is provided and you'll receive a copy of your provisional Star Rating report
A site visit will be conducted within 12 months and every 3 years thereafter
Based on your site assessment, your official Star Rating will be determined and granted
Get in touch
Want to better understand the Star Ratings program and your eligibility for accreditation? Contact our helpful Accreditation team at [email protected]. Alternatively, you can visit the national Star Ratings website for more information.