Tourism in Queensland is a team effort. From state-wide planners to local tourism champions, a range of organisations work together to grow the industry and create great experiences for visitors. We introduce the key players and explain what each one does.
Tourism businesses
Tourism businesses and operators are the heart of Queensland’s visitor economy. They are the people and companies that deliver the experiences visitors come for, such as accommodation providers, tour guides, attractions, restaurants and event organisers.
-
Create and deliver visitor experiences
- Welcome visitors with great service and local knowledge
Queensland Tourism Industry Council
QTIC is the peak body for tourism in Queensland. We represent and support tourism businesses across the state, big and small. We advocate for the industry, give businesses a voice, and provide training, resources, and programs to help operators grow and succeed.
- Speak up for tourism businesses to government
- Support tourism businesses with training and advice
Tourism and Events Queensland
Tourism and Events Queensland (TEQ) is the state’s lead destination marketing organisation. Their job is to promote Queensland to the world by showcasing our unique places, experiences and events. TEQ work to attract visitors and boost holiday bookings.
-
Promote Queensland to travellers in Australia and overseas
-
Attract and support major events across the state
-
Use research to understand what visitors want and how to reach them
Regional Tourism Organisations
Regional Tourism Organisations (RTOs) promote tourism in specific areas of Queensland. They work closely with local tourism businesses to market their region, attract visitors, and support events and experiences.
-
Promote their region to attract visitors
-
Support local tourism businesses to grow and improve
-
Work with councils, TEQ and others to strengthen tourism in their area
Local Tourism Organisations
Local Tourism Organisations (LTOs) focus on promoting tourism in towns, cities, and smaller areas within a region. They often run visitor information centres, support local businesses and help tell the stories of their communities.
- Promote their town or area to visitors
- Run visitor information centres and share local tips
- Support small businesses and local events
Department of Environment, Tourism, Science and Innovation
The Department of Environment, Tourism, Science and Innovation (DETSI) is the Queensland Government department responsible for supporting and guiding the tourism industry at a state level. It helps shape tourism policy, funds programs and infrastructure, and works to grow a stronger tourism industry.
-
Develops tourism strategies and oversees regulations
-
Supports sustainable tourism and new investment
-
Works with other departments to grow tourism
