Elizabeth Hackett, who was celebrated at the 2024 awards for her exceptional service to Queensland’s tourism industry, offered inspiring and practical insights for potential entrants.

According to Elizabeth, while the application journey can feel demanding, it’s ultimately transformational. “Every business that goes through the process comes out better for it,” she noted.

The award framework isn’t just about ticking boxes – it’s a thoughtfully designed structure that encourages operators to thoroughly evaluate and refine every part of their business. This deep dive helps teams identify strengths, uncover opportunities, and align their vision for future growth.

Elizabeth passionately described the process as creating a “goal post to excellence”. She emphasised that the act of compiling a submission often sparks new goals and innovative thinking. For many businesses, it becomes a catalyst for measurable progress and fresh ambition. She also pointed out that repeat entrants often report clear improvements year after year – proof that the journey itself builds momentum.

Beyond business benefits, the awards experience also fosters rich connections within the tourism community. “There’s an energy and spirit of celebration at these awards that’s unmatched,” Elizabeth shared.

“Queensland truly leads the way when it comes to honouring the best in tourism.”

We’re incredibly grateful to Elizabeth for her time and thoughtful contributions. If her insights inspired you, nominate for the Queensland Tourism Awards and begin the journey to better business practices and a celebration of your team’s efforts on the state stage.