The Queensland Tourism Industry Council (QTIC) has welcomed a landmark package of government announcements unveiled today, cementing Queensland’s position as a truly iconic global destination.

Coinciding with World Tourism Day celebrations hosted by QTIC at The Star Gold Coast, the announcements included:

• $80 million Tourism Icons Investment Fund – designed to deliver transformative attractions, infrastructure and experiences that showcase Queensland’s natural assets.
• $20 million Regional Tourism Infrastructure Fund – supporting innovative projects in destinations outside South East Queensland, improving accessibility and driving new regional experiences.
• A four-year $6.8 million partnership with QTIC – delivering targeted programs and industry outcomes aligned with the State Government’s Destination 2045 strategy.

QTIC CEO Natassia Wheeler said the announcements represent a major vote of confidence in Queensland’s visitor economy.

“For some time, QTIC has called for funding guidelines that not only drive new development but also support operators to reinvest and enhance what they already offer. Today’s commitment answers that call, equipping businesses with the tools, funding and support to strengthen their operations and deliver the experiences that will define our state on the global stage,” Wheeler said.

Wheeler said the new partnership between QTIC and the State Government underscores the importance of industry collaboration.

“This agreement delivers programs that will help our workforce, elevate inclusivity and prepare Queensland for Brisbane 2032 and beyond. Importantly, it preserves QTIC’s independence while ensuring every dollar invested by the government goes towards tangible outcomes for industry,” she said.

The new funds also directly address pressing priorities previously raised by QTIC, including the urgent need for greater investment in infrastructure to meet surging demand ahead of the 2032 Olympic and Paralympic Games, and long-standing calls for sustainable support that strengthens business capability alongside new product investment.

Earlier this week, QTIC released its new Strategic Plan 2025–2028 and Advocacy Plan 2025–26, aligned with Destination 2045, reinforcing the Council’s role as the trusted voice of the state’s visitor economy.

“Collaboration is the foundation of progress. With shared commitment and a focus on results, Queensland’s visitor economy will continue to grow and prosper to 2032 and beyond,” Wheeler said.

Applications for the Tourism Icons Investment Fund open today and close on 8 October, while the Regional Tourism Infrastructure Fund opens on 1 October and closes on 12 November.

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