The Queensland Tourism Awards Academy helps tourism businesses get the most value from the awards process.
It supports operators to step back and reflect on their business, strengthen how they operate, and clearly showcase their achievements. The Academy also provides guidance to help awards nominees develop stronger, clearer submissions that showcase their business at its best.
Through the Academy, nominees receive practical guidance to prepare their submission and build confidence in telling their business story. Support includes an online Tourism Excellence Series and one-on-one mentoring with an award-winning submission strategist.
The goal is simple: to help Queensland tourism businesses highlight their strengths, share their success with confidence and contribute to a strong culture of tourism excellence across the state.
Meet our Academy Program Director
Kayleen Allen leads the Queensland Tourism Awards Academy as Program Director.
With more than 40 years’ experience in business strategy, Kayleen is widely respected for elevating tourism businesses and strengthening resilience, strategy and performance. Her career spans executive leadership, mentoring and coaching, with a strong focus on building the capability and confidence of tourism operators.
Kayleen understands the Queensland Tourism Awards process from every angle, having served as a judge at state and national level and working with tourism businesses to refine their submissions and confidently showcase their achievements.
Through the QTA Academy, Kayleen guides tourism operators to strengthen their business capabilities, present their achievements with clarity and develop compelling Queensland Tourism Awards submissions.
How the Academy supports you
Not sure where to start with an Awards submission or wondering how to improve your entry? We’ve got you covered with a range of supports.
Explore practical examples and category-specific resources designed to help you create a strong, authentic Awards submission. New support materials will be added regularly.
Missed a masterclass or webinar? Catch up with recorded expert sessions packed with practical tips for you and your business. Resources are password protected, contact [email protected] for access.
The Tourism Excellence Series features expert insights to help you strengthen your business and Awards submission. Resources are password protected, contact [email protected] for access.
Hear expert insights and practical tips to help new and returning entrants navigate the Awards, refine operations, strengthen submissions and understand what judges look for.
Awards entrants can book a 30-minute one-on-one session with our Academy Director for tailored guidance, helping businesses strengthen their unique capabilities and submission.
Communities can book a paid in-region session with our Awards Director, giving local operators the chance to ask questions, strengthen submissions and build stronger businesses.
How the Academy can help your business
- Elevate your business practices - Review how your business operates and strengthen your practices and performance
- Present your success with confidence - Craft a stronger Queensland Tourism Awards submission that clearly presents your achievements
- Learn from industry icons - Receive practical learning and expert guidance to help you build a stronger business