You’re already making every guest feel welcome. The free Rainbow Ready program helps you build on that good work, strengthen your approach to LGBTQIA+ inclusion and gain industry recognition for your commitment.
Feeling welcome matters when people travel. Visitors want to know they can relax, be themselves and feel respected. Creating that confidence helps build trust in your business and makes your tourism offering stand out to a diverse visitor market.
Rainbow Ready gives you practical guidance to look at what you’re already doing well and identify simple ways to improve across your visitor experience, workplace practices, communications and more.
You don’t need to have everything perfect before you begin. The program is about continuous improvement, helping you make a great welcome even better and giving customers a clear way to recognise it.
Rainbow Ready is free for tourism businesses of all sizes that hold Sustainable Tourism Accreditation. You can register and begin the program at any time via the Quality Tourism Australia portal.
- Format - A practical online program combining LGBTQIA+ awareness training and self-assessment to help you build on the inclusive practices already in place across your business.
- Focus areas - Review your policies, day-to-day practices, physical environment, marketing, guest information and staff preparedness to identify where you’re doing well and where you can go further.
- Support - Clear guidance and resources to help you work through the program, with support available from the QTIC Accreditation Team.
- Outcome - Rainbow Ready Accreditation and marketing assets that recognise your commitment to inclusion and help visitors identify your business as a welcoming and inclusive place to stay, visit or experience.
Your stamp of recognition!
Once accredited, you’ll receive the Rainbow Ready Accreditation badge to share on your website, social media and with your guests, giving visitors a clear sign that your business is committed to creating a welcoming and inclusive experience.
For visitors, that recognition can build confidence when deciding where to stay, visit or book. For your business, it’s a way to stand out and gain recognition for the great work you’re already doing.
Businesses with Sustainable Tourism or Star Ratings accreditation can register and begin the free Rainbow Ready program at any time via the Quality Tourism Australia portal.
To discuss the Accessible Tourism program and how your business can get involved, contact QTIC’s Accreditation Team at [email protected] or send us a message through our contact page.