Queensland Tourism Workforce Crisis Resilience and Recovery Strategy 


The COVID-19 pandemic has had unprecedented impacts on Queensland’s tourism industry, and this has become evident in a range of workforce challenges. Funded by the Queensland Government’s Advance Queensland scheme, this project seeks to find strategies for recovery and resilience through extensive consultation with three industry groups: employees, operators/senior managers, and stakeholders to support a staged recovery from the COVID-19 pandemic impacts and to develop workforce resilience and recovery strategies to weather future external shocks via a Queensland Tourism Workforce Strategy V2: A crisis resilience and recovery plan. The three-year project is led by Dr Richard Robinson, of The University of Queensland, in partnership with QTIC. 



2023 - Year Three Outputs

Strategy Flyers 

QTIC and the University of Queensland are proud to present the Final Queensland Tourism Workforce Crisis Recovery and Resilience Strategy. This user-friendly evidence-based toolkit is designed to inform actions that tourism and hospitality workers, operators and stakeholders can adopt to build resilience. 


2022 - Year Two Outputs

2021 - Year One Outputs


2023 Research Reports 

2021 Research Reports 

2019 Research Reports


2018 Research Reports

  • Building a resilient tourism industry: Queensland climate change response plan (May 2018): In partnership with Griffith Institute for Tourism and the Department of Environment and Science, we developed the first industry-led climate adaptation plan. The plan considers all tourism stakeholders' role in building resilience and adapting to our changing climate. Climate change is everyone's business, now is the time to act

  • Travelling with Cryptocurrency: A guide for Queensland tourism stakeholders (May 2018): Students from the University of Queensland have developed a cryptocurrency 101 for the tourism industry. Learn what crypto is, how it can be used and the opportunities it brings to the industry.

  • Marketing Expenditure of the Queensland Tourism Industry (April 2018): Students from Griffith University volunteered under the work experience program to examine the marketing expenditure of tourism and hospitality businesses in Queensland. The results indicate that in the year 2016-17, private tourism businesses in Queensland spent on average $50,207 on marketing. The total expenditure is estimated at $270 million with large tourism businesses contributing 23% to the total marketing expenditure, even though they only account for 7% of the total industry. Half of the expenditure was dedicated to online and print advertising while television and radio received the least funding allocation.


2017 Research Reports