Media release

Supporting Tourism Operators with Flexible, Industry-Focused Training

3 September 2025

Today, Tourism Minister Don Farrell and the Australian Tourism Industry Council (ATIC) will launch the Quality Tourism eLearning Hub, a new national online training platform created for Australia’s tourism industry.

Developed with eLearning specialists, etrainu, the eLearning Hub is designed to support tourism operators and their staff to build and improve skills, enhance professionalism and develop stronger business capability.

The eLearning Hub forms part of ATIC’s Quality Tourism Framework (QTF), which offers industry operators a suite of online training and accreditation programs designed to build capability and quality across the industry.

The Australian Government via Austrade has provided $8 million in funding to enhance and improve the QTF, reaffirming its support for small and regional tourism businesses to strengthen quality, accessibility, and sustainability in their operations.

A national library of short, practical courses sits at the heart of the eLearning Hub, developed with input from industry and subject matter experts. Topics include sustainability, accessibility, customer service readiness, and other critical areas to help businesses grow and compete.

Accessible on any device, the eLearning Hub allows operators and their teams to learn anytime, at their own pace, and revisit content as needed.

Learners can engage with videos, interactive modules, and downloadable resources, earning digital skills certificates to recognise their achievements.

Managers and business owners can assign training, monitor progress, and access team reports, with single sign-on integration making the eLearning Hub easy to access through the Quality Tourism Framework.

The Quality Tourism eLearning Hub marks a significant step in ensuring Australia’s tourism industry remains vibrant, resilient, and ready to meet the needs of visitors today and into the future.

Quotes attributable to Queensland Tourism Industry Council CEO, Natassia Wheeler:

“For small and regional tourism businesses, having access to training that is both affordable and accessible is a game-changer. This platform helps ensure no operator is left behind when it comes to building quality and capability.

“This initiative is not just about training, it’s about helping our industry stay competitive, resilient, and future-ready. By investing in skills now, we’re strengthening the backbone of Queensland’s tourism industry for years to come.”

Quotes attributable to Australian Tourism Industry Council CEO, Erin McLeod:

“The Quality Tourism eLearning Hub is a natural progression of the Quality Tourism Framework, providing a practical, industry-led platform to build workforce capability nationwide.”

“By collaborating with eLearning experts etrainu, we’ve created a versatile learning platform designed to serve tourism businesses of all sizes and locations throughout Australia.”

Quotes attributable to etrainu CEO, Paul Hoon:

“Together with ATIC, we’ve created a platform that delivers relevant, accessible learning, particularly for the small and regional operators at the heart of Australia’s tourism industry.”

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Media Contact

Cat Riddle
Communications Manager
[email protected]
0414 755 313