AI in Action: Tourism is a series of free, online bite-sized courses designed to help Queensland’s tourism industry build practical skills in AI and cyber security.
Whether you own or operate a tourism business, work in the industry or simply want to build your knowledge, you’ll learn how to use AI confidently, work smarter, strengthen your digital skills and help keep your business secure.
Learn online, at your own pace, with practical skills you can start using straight away.
Developed in partnership with Queensland-based experts Blue Seas AI and REDD, these practical courses are designed to build your AI and cyber security skills step-by-step.
Work your way through each course at your own pace, building your knowledge and confidence as you go. From getting started with AI to using it in your everyday work and strengthening your cyber security, each course gives you practical skills you can put into action.
Step 1. Understanding AI: Foundations for tourism
Learn the basics of AI, how to use an AI assistant safely and how to create a reusable business profile to get better results. Start here before moving on to other courses.
Using AI to save time and work smarter
Learn how to use AI to save time on everyday admin. Follow a practical Queensland tourism example, adapt it to your business and start using it straight away.
Practical AI for better business communication
Learn how to use AI to create customer emails, guest messages and review responses that sound like your business, then save them to use again.
Using AI to reach more customers online
Learn how AI sees and recommends your business, then improve your online information so customers can find accurate, consistent details about you.
Build your skills and earn recognition!
Every course you complete earns you a digital badge, giving you a recognised credential that showcases your growing skills and knowledge.
Share your badges on LinkedIn, add them to your email signature or include them in your professional portfolio to show your commitment to building valuable AI and digital skills.
Free, short and built specifically for the tourism industry, these courses make it easy to grow your skills without taking too much time out of your day. Learn at your own pace and build valuable knowledge to support your business or career.
– STEP ONE –
Click Start learning below
– STEP TWO –
Sign up to the AI in Action: Tourism eLearning portal
– STEP THREE –
Select Understanding AI: Foundations for tourism to start
Frequently Asked Questions
Who is eligible to participate?
The program is open to any Queensland residents working within the visitor economy. It’s designed especially for owners, managers, and team leaders looking to strengthen their business capability and workforce skills.
(Note: Students, apprentices and trainees are not eligible.)
How long do the courses take to complete?
Each course takes around 30 – 45 minutes to complete and is entirely self-paced. You can start at any time, pause, and pick up where you left off, making it easy to fit learning around your work schedule.
What credential or recognition will I receive?
Upon completion, you’ll receive a digital certificate and badge available via the eLearning portal. These credentials recognise your professional development and can be shared with employers or added to your online profile to demonstrate your commitment to continuous improvement.
How do I get started?
Getting started is easy. Simply visit the Pathways to Industry Excellence Learning Portal and create your free account. Once registered, you can browse the available courses, choose the ones that best suit your goals, and begin learning straight away.
Have questions or need support? Our Program Coordinator, Jason Timms, is here to help. Get in touch for assistance with the AI in Action: Tourism program.
The AI in Action: Tourism program is proudly funded by the Queensland Government and delivered by the Queensland Tourism Industry Council (QTIC).
