Running a tourism business comes with a very long to-do list. Over the past two years, QTIC helped operators find digital tools that could take a few things off it.

Through the Tourism Business Digital Adaption Program, delivered on behalf of the Queensland Government, QTIC worked with almost 1,500 tourism businesses across the state to help them use technology in practical, useful ways.

That included $3.83 million in rebates for tools like online booking systems, automated customer feedback, chatbots and AI, alongside webinars and resources to help businesses get started.

For Sunshine Coast attraction Amaze World, a $2,500 rebate meant finally being able to introduce technology they knew could make a difference.

Owner Adam Cheshire used the funding to add an automated guest feedback tool to the attraction’s point-of-sale system.

“Without the grant, we couldn’t justify the extra cost. Now, the process is automated, efficient, and gives us a live pulse check on how we’re performing,” Adam said.

“It’s saving us time, improving our decisions, and ultimately delivering a better guest experience.”

And Amaze World was just one of many success stories. Across Queensland, 74% of businesses saw improvements or growth after putting their new tools to work. The impact added up too, with more than 43,000 new customers reached, $4.2 million in extra revenue and 168 new full-time jobs.

The two-year initiative has now wrapped up, but the technology it helped put in place is still making a difference every day.

The real success of the program has been seeing businesses use these tools in ways that genuinely help, whether that’s saving hours of admin, understanding customers better or finding new ways to grow.

The Tourism Business Digital Adaption Program was proudly supported and funded by the Queensland Government.