Sustainable Tourism program
What is Sustainable Tourism Accreditation?

Your journey through Quality Tourism Accreditation begins with the Sustainable Tourism Accreditation – the essential first step before accessing other accreditation programs.

As Australia’s largest and longest-running sustainability program, Sustainable Tourism Accreditation supports more than 3,500 tourism businesses across the country. The program helps your business build strong, sustainable practices across environmental, cultural, social and commercial areas of operation.

Through this online program, you’ll be guided through best-practice business standards across all areas of your business. From customer service and safety to operations, financial management and sustainability.

Achieving accreditation demonstrates that your business not only delivers memorable visitor experiences, but is independently assessed against nationally recognised standards to ensure you are providing the best experience possible for your guests.

To get started, create your account with the Australian Tourism Industry Council (ATIC) by clicking below.

Hear from Accredited operators
Devon Pixies

Devon Pixies shares why they chose accreditation and how it has helped them build greater trust and confidence with their customers. 

Floating Images

Floating Images shares how their decision to become accredited has supported businesses growth and enhanced their guest experience.

What you'll get from the program
Sustainable Tourism badge

Your stamp of recognition!

As part of your accreditation, your business receives the officially licensed Sustainable Tourism Accreditation badge – a trusted symbol you can display across your website, social media and marketing materials.

The badge helps visitors quickly recognise your business as one committed to quality, sustainability and great customer experiences. It shows your business has been independently assessed against nationally recognised tourism standards, giving customers greater confidence when choosing to book with you.

Get in touch

To discuss the Sustainable Tourism program and how your business can get involved, contact QTIC’s Accreditation Team at [email protected] or send us a message through our contact page.