COVID-19 - Restarting, Transitioning and Resilience


Stage 1 - Whole of State Webinars

COVID-19 has significantly disrupted many of the assumptions and tools that business leaders rely on for decision-making, and therefore a solid framework for action and moving forward is essential.  Four key business activities have been identified to help Queensland tourism businesses to prepare for reopening and to be competitive in a primarily domestic market for 2020/21 including: pivot products and innovation, develop trade and new distribution channels, and review and modify existing marketing and promotional strategies.  

COVID Reopening Preparation:

Reopening in a COVID-19 context – Opportunity & Trade

  • Market, research, and analysis,
  • Understanding the customer,
  • Understanding the market,
  • Leveraging networks

Facilitated by Sofie Formica, tourism and media identity.
Delivered by Success Matrix. 

COVID Reopening Preparation - Supporting Information
COVID Reopening Preparation – Presentation


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Pivoting Product and Innovation

  • Product, experience and/or service redesign, and innovation,
  • Domestic tourism ready,
  • Drive market,
  • Events.

Facilitated by Sofie Formica, tourism and media identity.

Delivered by Pinnacle Tourism Marketing

Pivoting Product and Innovation – Supporting Information
Pivoting Product and Innovation – Presentation

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Domestic Trade and Distribution

  • Trade development, 
  • Packaging and bundling,
  • Distribution channels,
  • Contracting.

Facilitated by Sofie Formica, tourism and media identity.

Delivered by Parker Travel Collection

Trade and Distribution – Supporting Information

Trade and Distribution - Presentation

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 Domestic Marketing 

  • Planning,
  • Business development and promotions
  • Online engagement
  • Creating content and messaging.

Facilitated by Sofie Formica, tourism and media identity.

Delivered by Success Matrix

Panel:

  • Amanda Kruse, Director of Success Matrix
  • Liz Ward, CEO of Tourism Tribe
  • Krista Hauritz, Director of Krista Hauritz Tourism & Events

Date: Wednesday 5 August 2020
Time: 3.00pm - 4.00pm




Businesses that are unable to participate in the live webinars will still be able view the recorded webinars on the QTIC website.
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Stage 2 -  Coaching

Delivery of the virtual or online coaching is tailored to individual businesses to provide ongoing support and resources and build on information shared in the webinars. 
Flexibility enables coaches to provide support in areas that are of greatest need to the operators. 

Coaching is available for the four categories outlined below and topics contained in the webinars delivered above:

  • COVID Reopening Preparation
  • Pivoting a Product and Innovation
  • Domestic Trade and Distribution
  • Domestic Marketing

To register for one-on-one online coaching you will be asked to:

  1. Select the number of coaching sessions your business would like to receive (minimum of 1 session and a maximum of 4 sessions).  
  2. Select the category and topic(s) for your coaching sessions from the lists above.
  3. Select the supplier to deliver your online on-on-one coaching sessions from the list below.

Four sessions of 60 minute one-one-one online coaching sessions will be available to eligible tourism and hospitality businesses that have participated in or viewed, one or more of the four webinars outlined above.




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The following coaches have been contracted to deliver the TIBCDP Coaching.


DR Tourism

DR Tourism provides Queensland tourism operators with a one stop shop solution for all things tourism marketing, experience development, trade distribution, digital marketing and more! Our team has an exceptional track record in delivering tourism focused coaching and mentoring solutions for Queensland, having delivered mentoring programs across Queensland in partnership with QTIC and Regional Tourism Organisations since 2015.

Our team is made up of passionate tourism professionals with a wide range of backgrounds to cater for all tourism mentoring needs. From backgrounds in State, Regional, and Local Tourism Organisations, to tourism operators, award winning hospitality venues and Local Government - we cater for all types of tourism and hospitality businesses in a style that is relaxed and fun, whilst focused on positive outcomes for your business!

DR Tourism also represents the marketing and experience development interests of numerous tourism businesses that have gone on to be recognised with tourism awards at a local, state and national level.


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Pinnacle Tourism Marketing

Pinnacle Tourism Marketing is a company offering representative and consultative services to products within the tourism industry. Based in one of Australia’s most dynamic tourism regions, Tropical North Queensland, but with clients right through Australia, Pinnacle Tourism Marketing is focused on achieving results for products within its portfolio.

Over many years, Pinnacle Tourism Marketing has also been involved with a significant number of mentoring programs right through Australia. The company prides itself on demystifying the challenging and ever changing world of tourism distribution. No matter the size of the business, Pinnacle Tourism Marketing has demonstrated results in focusing businesses on new and emerging channels and giving them the tools to achieve tangible results. The company is well versed in the following:

  • Marketing representation in the Domestic, Inbound and Western Hemisphere International Markets
  • Engagement and development of products with Online Travel Agents (OTA’s)
  • Development of rates and contracts for trade partners
  • Marketing and strategic plans
  • Branding and collateral design
  • Campaign and development
  • Development and enhancement of social media channels

The principal of Pinnacle Tourism Marketing, Michael Nelson will be heading up the team working on the Tourism Industry Business Capability Development Program.

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Parker Travel Collection

The Queensland tourism industry has experienced highs and lows over the past 20 years, and Parker Travel Collection (PTC) has helped tourism operators adapt and thrive in all conditions. With deep market and hands-on industry experience, PTC has successfully delivered practical solutions that help businesses maximise revenue from the tourism industry. PTC works with new and established businesses to tailor a tourism plan by:

  • Identifying new opportunities and developing current strengths
  • Providing pathways and partners in the domestic market to grow your business immediately and for the long term
  • Working with government and regional/state tourism organisations to maximise your exposure


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Success Matrix

Success Matrix is all about practical solutions, personal guidance to create your strategic roadmap, with hints and tactics to help transform your guest experience for what your business and customer needs now, empowering you with practical tools and templates you can apply to your business, working with a team who provide real life & in-depth experience in the Queensland tourism marketplace.  Success Matrix is offering you a collaborative solution with Domestic and International tourism marketer, customer and product experience developer and trade expert Amanda Kruse teaming up with digital marketing guru Liz Ward and her team (Tourism Tribe) and destination marketing and events team at Krista Hauritz Tourism & Events giving you access to the right coach for your specific needs. Our team offers you a strong background in real-life experience of tourism ownership, operator management and destination marketing across Australia with years of hard earned wisdom and resilience developed through surviving natural, airline and economic crisis and the digital evolution, spanning over 30 years. Our bespoke training materials including MARKETING,TRADE, DIGITAL & EVENTS TOOLKITS ensure successful outcomes to maximise your potential, as we said, not just talk - practical tools for you and your team so they can immediately implement positive changes in your business matrix!


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8 Seconds

8 Seconds Tolita Dukes, the founder of 8 Seconds, is an experienced marketing professional with an extensive background in a variety of industries, including tourism, mining and small business. She has a passion to surprise and delight clients by enlightening them with the opportunities that a strategic marketing approach can bring. A tech and digital enthusiast, Tolita delights in sharing online tools, techniques and hacks that provide her clients wins in both marketing and efficiency for their business.