2020-21 Tourism Industry Business Capability Program

The Queensland Government allocated $3,000,000 (GST Excl) from the Growing Tourism Infrastructure (GTI) Fund to deliver a business capability development program for the tourism industry over a three year period from August 2018 – September 2021.  The objective of the program is to practically assist the Queensland’s tourism industry to build its capability so businesses are more competitive, adaptive and resilient and visitors can enjoy a consistently high standard of experience across the state.

COVID-19 – Restarting, Transitioning and Resilience

COVID-19 has significantly disrupted many of the assumptions and tools that business leaders rely on for decision-making, and therefore a solid framework for action and moving forward is essential.  Four key business activities have been identified to help Queensland tourism businesses to prepare for reopening and to be competitive in a primarily domestic market for 2020/21 including: pivot products and innovation, develop trade and new distribution channels, and review and modify existing marketing and promotional strategies.  

The 2020-2021 Queensland Tourism Industry Business Capability Program (TIBCP) will offer four live webinars delivered by tourism industry specialists that will commence early July 2020, on the following topics:

  1. COVID reopening preparation,
  2. Pivoting product and innovation,
  3. Domestic trade and distribution, and
  4. Domestic marketing.

Businesses that unable to participate in the live webinars will be able to locate and view the recorded webinars from the QTIC website.

Four sessions of one-one-one online coaching will be available to eligible tourism and hospitality businesses that have participated in or viewed, one or more of the four webinars outlined above.

For further information email workforcedevelopment@qtic.com.au or call (07) 3236 1445.

Eligible Businesses:

Micro, small, and medium businesses across all sectors of the tourism industry are encouraged to participate. QTIC membership is not a pre-requisite.

A tourism business is defined as a business that provides a direct service or experience to the leisure tourist and operates within ONE of the following categories:

  • Accommodation
  • Attraction
  • Food and Drink
  • Events
  • Tour
  • Hire
  • Transport

Businesses that supply to tourism industry businesses are ineligible to participate in the Queensland Tourism Industry Business Capability Program.

For further information email workforcedevelopment@qtic.com.au or call (07) 3236 1445.

This initiative is proudly funded and supported by the Queensland Government through its Tourism Industry Business Capability Development Program.