Tourism Industry Business Capability Development Programs

This page overviews the programs, funded by the Queensland Government's Department of Innovation and Tourism Industry Development and developed in consultation with QTIC, Tourism and Events Queensland and the Regional Tourism Organisations.

The programs are designed to assist business owners to up-skill, develop and enhance their competencies across a number of areas. The programs will assist businesses to become more competitive, adaptive and resilient, so visitors can enjoy a consistently high standard of experience across the state.

The programs are available to all tourism businesses in Queensland.

The 2019-20 Tourism Industry Business Capability Program activities are 
currently being finalised and shall be announced in the coming weeks.



Digital Ready

Digital Ready aims to develop understanding and skills in digital marketing, media and digital channels...

See Details


Trade Ready

The aims of the program are to assist businesses in understanding key principles of tourism marketing and distribution...

See Details

Have a question? Email or phone 07 3236 1445.

Funded By

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