In light of the current circumstances related to COVID-19, the Department of Innovation and Tourism Industry Development (DITID) and the Tourism Industry Business Capability Development Program (TIBCDP) Reference Group have asked the Queensland Tourism Industry Council to suspend all promotion and delivery of the TIBCP activities, up until the 1 June 2020.  

QTIC will seek further consultation from Regional Tourism Organisations on the 30 April 2020.  This meeting will provide an opportunity to present proposed delivery of future activities and events, focusing on the needs of businesses in light of the unique circumstances they find themselves in due to COVID-19.   

DIGITAL MENTORING PROGRAM

  • 300 tourism businesses across Queensland will have the opportunity to undertake beginner level digital mentoring sessions to improve their digital skillset and Best of Queensland Experiences program results..
  • Beginner level digital mentoring sessions will be offered to eligible businesses that have achieved a ReviewPro GRI score of 65-100 but have not met the BOQE criteria for social media or online bookings.
The Queensland Government has committed $132,000 to deliver digital mentoring to tourism operators across Queensland over the 2019-20 financial year. 

DIGITAL WORKSHOPS

  • Digital innovation is transforming the way we work, live and travel.
  • Queensland is well positioned to become a global leader in digital capabilities.
  • Queensland tourism operators with strong digital capability can leverage existing and emerging technologies to develop a skilled workforce and create enhanced visitor experiences.
  • The Queensland Government encourages the tourism industry to be active participants in their digital transformation and to reap the benefits of enhanced capability, improved efficiency and increased productivity in their workplace.
  • Technology will infiltrate the entire tourism ecosystem, impacting every aspect of the visitor journey.
  • The popularity of smartphones has led to an increased consumer expectation of business digital literacy, including functional websites, automated online booking systems and integrated social media channels.
  • Tourism operators are increasingly looking to social media to gather visitor insights and tailor customer experiences.
  • To ensure the program focus is continuous business improvement, Digital Workshops will only be available to tourism businesses that are eligible to apply for the BOQE Program.
The Queensland Government has committed more than $130,000 to deliver digital workshops to tourism operators across Queensland over the 2019-20 financial year.

Business Eligibility

Digital mentoring is available to businesses that hold a BoQE ReviewPro GRI score between 65 and 100 and have not met the criteria for social media or online bookings.

Businesses must be eligible for assessment in the Best of Queensland Experiences Program (BoQE) to participate in year 2 of the Queensland Tourism Industry Business Capability Program. Micro, small and medium businesses across all sectors of the tourism industry are encouraged to participate.

A tourism business is defined as a business that provides a direct service or experience to the leisure tourist and operates within ONE of the following categories:

  • Accommodation
  • Attraction
  • Food and Drink
  • Events
  • Tour
  • Hire
  • Transport
  • General Services
Please note: One attendee per business is funded per activity. 
Have a question? Email programs@qtic.com.au or phone 07 3236 1445.


This initiative is proudly funded and supported by the Queensland Government through its Tourism Industry Business Capability Program.

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