DIGITAL MENTORING PROGRAM

  • 300 tourism businesses across Queensland will have the opportunity to undertake beginner level digital mentoring sessions to improve their digital skillset and Best of Queensland Experiences program results..
  • Beginner level digital mentoring sessions will be offered to eligible businesses that have achieved a ReviewPro GRI score of 80-100 but have not met the BOQE criteria for social media or online bookings.

DIGITAL WORKSHOPS

  • Digital innovation is transforming the way we work, live and travel.
  • Queensland is well positioned to become a global leader in digital capabilities.
  • Queensland tourism operators with strong digital capability can leverage existing and emerging technologies to develop a skilled workforce and create enhanced visitor experiences.
  • The Queensland Government encourages the tourism industry to be active participants in their digital transformation and to reap the benefits of enhanced capability, improved efficiency and increased productivity in their workplace.
  • Technology will infiltrate the entire tourism ecosystem, impacting every aspect of the visitor journey.
  • The popularity of smartphones has led to an increased consumer expectation of business digital literacy, including functional websites, automated online booking systems and integrated social media channels.
  • Tourism operators are increasingly looking to social media to gather visitor insights and tailor customer experiences.
  • To ensure the program focus is continuous business improvement, Digital Workshops will only be available to tourism businesses that are eligible to apply for the BOQE Program.

Business Eligibility

Digital mentoring is available to businesses that hold a BoQE ReviewPro GRI score between 80 and 100 and have not met the criteria for social media or online bookings.

Businesses must be eligible for assessment in the Best of Queensland Experiences Program (BoQE) to participate in year 2 of the Queensland Tourism Industry Business Capability Program. Micro, small and medium businesses across all sectors of the tourism industry are encouraged to participate.

A tourism business is defined as a business that provides a direct service or experience to the leisure tourist and operates within ONE of the following categories:

  • Accommodation
  • Attraction
  • Food and Drink
  • Events
  • Tour
  • Hire
  • Transport
  • General Services
Have a question? Email programs@qtic.com.au or phone 07 3236 1445.


This initiative is proudly funded and supported by the Queensland Government through its Tourism Industry Business Capability Program.

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